Carla Afonso | Vibrant Branding Photoshoot for a Lisbon Nutritionist at Mercado de Arroios
A Branding Photoshoot Rooted in Presence
As a Lisbon branding photographer, I believe every image should be more than beautiful: it should feel like you.
When Carla Afonso, a Lisbon-based nutritionist, reached out for her personal branding session, she wanted photographs that reflected authenticity, energy, and connection.
We chose Mercado de Arroios and Jardim do Caracol da Penha, two locations full of movement and life. The market’s vibrant colors, textures, and rhythm captured the essence of her work: nourishment, balance, and human connection. At Jardim do Caracol, sunlight wrapped around her presence, grounding her in the calm that defines her approach to wellness.
This photoshoot became a celebration of women entrepreneurs who show up — as they are — with intention, clarity, and grace.
Your Image Is a Message: Are You Sending the Right One?
September brings rhythm again: school routines, packed lunches, and to-do lists. And somewhere between it all, there’s that quiet moment when mothers who are also entrepreneurs take a deep breath and return to themselves — to their purpose, their business, their growth.
I see it all the time: in clients, friends, and peers.
Most mothers only feel ready to focus on their business when the “nest” feels in order.
That’s where your image comes in.
Your visual identity is the first conversation between you and your audience. It reflects your values, your energy, and the confidence your clients feel long before they meet you.
Two Nutritionists, Two Stories
Imagine two nutritionists offering online consultations:
One takes selfies in cold kitchen light, harsh shadows across her face. Photos of meals shot with phone flash, no story, no soul. A feed of overused stock images and random colors.
The other is Carla Afonso, who chose authenticity. We met at Mercado de Arroios, where she shops weekly. There were photos of vibrant greens, hands choosing ingredients, laughter shared with vendors, and walks through Lisbon’s streets glowing with morning light.
The result? A coherent visual identity that communicates real nutrition, proximity, and trust.
Which one would you book a consultation with?
Empowering Women Through Photography
Branding photography is not about perfection.
It’s about presence — and about giving women permission to be seen, fully.
Every session I photograph begins with connection: understanding who you are, how you move, and what makes you feel confident.
Photography becomes a mirror that shows not only your work but your story, your rhythm, your humanity.
Through Carla’s session, we celebrated authenticity, self-knowledge, and the courage it takes to show up with color and intention.
How My Personal Branding Sessions Work
For women ready to be seen — with authenticity, ease, and presence.
1. Let’s connect
We talk about your work, your vision, and how you want to feel in your photographs. From there, we choose the location, mood, and direction. You’ll receive a detailed response within 24–48 hours.
2. Inspiration & Alignment
You share references and we build a visual moodboard together. This helps us align expectations and energy before the session.
3. At Your Own Pace
On the day, I guide you with calm direction so you feel comfortable and confident. There’s space for movement, laughter, and the unexpected — no posing, no pretending.
4. Editing & Delivery
Within two weeks, you receive a carefully curated online gallery. Strong, delicate, and intentional images that feel true to you.
Available outdoors or in studio. We can combine both.
Common Questions
What if I don’t know how to pose?
That’s perfectly fine. I guide you — I’m looking for presence, not perfection.
What should I wear?
Something that feels like you and matches your brand. I can help with styling or refer a stylist if you wish.
Do you also offer video?
Yes, we can add short clips for reels or your website.
What are the packages like?
1 hour — 30 final photos
2 hours — 50 final photos
Where can we shoot?
Outdoors, in a rented studio, or both. We’ll decide together.
Photos That Work for You
If you’re an entrepreneur feeling ready to show up with confidence and coherence, let’s create images that speak your language.
Contact me here to plan your personal branding session in Lisbon.
And if you know a woman who deserves to be seen as the incredible professional she is — share this post with her.
Because we rise by lifting each other.
